We developed a unique slogan named "Eggs Born by the Land". This liquid egg made from green beans in California is not only eco-friendly as it emits no carbon and does not use livestock, but it also offers an unmatched taste that was proven through street blind tests, which showed JustEgg's scramble to be more delicious than regular eggs. We developed content assets such as JustEgg's social media profile, recipes incorporating the product, and collaborations with fine dining chefs for brand activation to elevate brand value.
