Creative Director + Copywriter + Rapper + Transcreator
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Expedia: Discovery of Vacation

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EXPEDIA: DISCOVERY OF VACATION

This campaign aimed to capture the joy and precious moments that travelers experience during their vacation. We highlighted the small pleasures and values that come with a vacation, such as the father's laughter, the child's curiosity, and the serenity of nature. Through the "Discovery of Vacation" campaign, we successfully entered and established our presence in the travel app service market.