Creative Director + Copywriter + Rapper + Transcreator
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Stella Artois: #RighttoLeave

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STELLA ARTOIS: #RighttoLeave

We began with the question, "How many companies actually adhere to the 52-hour workweek?" The goal was to solidify the justification for maintaining this standard. By emphasizing adherence to the law, we created impactful videos and feed content using typography only, effectively delivering the message through YouTube and Instagram.