LENOVO: LET HUMANS REST
This campaign started by questioning the purpose of today’s advanced technology. With the idea of enhancing the convenience of human life, we won a competitive presentation and captured the audience's attention with the copy “인간을 쉬게 하라 (Let Humans Rest).” Contrary to our competitors who focused solely on technical specifications, we emphasized the human-centric aspects of the Lenovo Yoga Book, which quickly become sold out. Our storytelling approach highlighted how Lenovo's advanced technology is designed to assist consumers, resulting in a campaign that garnered significant success.
