LG KITCHEN APPLIANCES: CARE FOR A GREENER KITCHEN

This ambitious project involved remote shooting in Amsterdam, remote editing in Paris, remote recording in Buenos Aires, and composition/sound mixing. To promote the image of LG's kitchen appliances in Europe, we developed a strategy that aligns with the European market and its eco-friendliness initiatives. The "Green Is the New Black" appealed to users' interests by combining various stories of races, genders, ages, and characters into the campaign. Our collaborative efforts resulted in successful campaigns across LG Electronics' major channels, including YouTube, Spotify, and SEO, Google Director's Mix appearing in the film, achieving significant results.