Creative Director + Copywriter + Rapper + Transcreator
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Ford: Everything is possible with Ford Explorer

FORD EXPLORER: EVERYTHING IS POSSIBLE WITH FORD EXPLORER

Understanding the wide range of considerations for SUV users, such as usage, family, and capacity, we developed compelling copy and captivating visual ideas that showcased the Ford Explorer as the ideal vehicle for every moment. Shortly after the campaign, the Ford Explorer achieved remarkable success by topping the sales list in the competitive imported SUV category.