TYLENOL: MY OWN HEADACHE AID TODAY

Distinguishing itself from competitors that solely highlight quick relief, Tylenol, as the leading headache medicine brand, developed the concept of "small encouragement". The "My Own Headache Aid Today" campaign struck a chord with its story featuring a female boss (Kim Seo-hyung) and her female teammates. This emotionally resonant campaign has been on air for three years, receiving great love and appreciation for its relatable advertisements.